DESKTOP-BASED/ONLINE SALESFORCE CRT-550 PRACTICE TEST

Desktop-Based/Online Salesforce CRT-550 Practice Test

Desktop-Based/Online Salesforce CRT-550 Practice Test

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q31-Q36):

NEW QUESTION # 31
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers

  • A. What publication lists will be used?
  • B. Will new users have an "Email ID"?
  • C. Will the company need a custom preference center?
  • D. How will Marketing Cloud and the database sync up?
  • E. What will be used as the Subscriber Key?

Answer: B,D,E


NEW QUESTION # 32
For security reasons, Northern Trail Outfitters indicates they cannot store PII directly within their Marketing Cloud account. They are considering implementing Tokenized Sending to pull PII from their data warehouse at send time. They indicate they send several large, time-sensitive emails per year.
Which two considerations should be made about Tokenized Sending? (Choose 2 answers)

  • A. Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
  • B. Journey Builder Decision Splits provide a method to access data of Tokenized data natively.
  • C. Tokenized Sending should be combined with field-level data encryption for additional security.
  • D. Personalization Strings still allow PII to be displayed within an email.

Answer: A,D

Explanation:
Two considerations that should be made about tokenized sending are:
* Personalization strings still allow PII to be displayed within an email. Tokenized sending does not encrypt or mask PII within an email, it only prevents it from being stored in Marketing Cloud.
Therefore, personalization strings should be used with caution and only when necessary.
* Service Level Agreements for email sends are unsupported with the inclusion of outside servers.
Tokenized sending relies on an external server to provide PII at send time, which may introduce latency or errors that affect the delivery time and performance of emails.
Journey Builder decision splits do not provide a method to access tokenized data natively, but they can be configured with custom activities or API calls to do so. Tokenized sending does not require field-level data encryption for additional security, as PII is never stored in Marketing Cloud. References: https://help.
salesforce.com/s/articleView?id=sf.mc_es_tokenized_sending.htm&type=5


NEW QUESTION # 33
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment theiraudience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.
What solution should they use?

  • A. Automation Studio
  • B. Automation Studio andInteraction Builder
  • C. Journey Builder
  • D. Automation Studio and Journey Builder

Answer: C

Explanation:
Explanation
Journey Builder can be used to send a weekly coupon campaign with a reminder three days later at the subscribers' optimized send time. Journey Builder allows users to create cross-channel customer journeys that deliver personalized messages at the right time and on the right channel. Journey Builder can use Einstein Send Time Optimization to determine the optimal time to send an email based on each subscriber's past engagement behavior. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5https://help.salesforce.com/s


NEW QUESTION # 34
Northern Trail Outfitters is sending to an audience of over one million subscribers. They will use 10 different personalized fields in the email which reside in multiple data extensions. The goal is a timely email send from start to finish as it contains a limited quantity, first come-first served, special offer.
How should they accomplish this task?

  • A. Enable Send Throttling on high to ensure the speed Is increased to process the email as fast as possible.
  • B. Use the Lookup AMPscript function in the email to pull the fields from the data extensions for each subscriber.
  • C. Create and populate profile attributes for each of the 10 data extension fields and schedule a send with high priority.
  • D. Create and send to a sendable data extension containing those needed fields using a query activity.

Answer: D

Explanation:
To send an email with 10 personalized fields from multiple data extensions to an audience of over one million subscribers, Northern Trail Outfitters should create and send to a sendable data extension containing those needed fields using a query activity. A query activity can join and filter data from multiple data extensions and populate a sendable data extension with the required fields for personalization. This will improve the email send performance and avoid timeouts or errors. References: https://help.salesforce.com/s/articleView?
id=sf.mc_as_query_activity.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.
mc_es_send_email_using_a_data_extension.htm&type=5


NEW QUESTION # 35
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?

  • A. Execute a Triggered Emails Interaction.
  • B. Use the Transactional Messaging API.
  • C. Inject the subscriber into a Journey.
  • D. Use a User-Initiated Emails Interaction.

Answer: B

Explanation:
The Transactional Messaging API can be used to send email to customers who log in for the first time on a new IP. The Transactional Messaging API allows for fast and reliable delivery of transactional messages, such as password resets, order confirmations, or account alerts. The message can include information related to the login IP by using personalization strings or AMPscript variables. References: https://developer.
salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-api.html https://developer.
salesforce.com/docs/marketing/marketing-cloud/guide/transactional-messaging-personalization.html


NEW QUESTION # 36
......

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